Client
Zoom
Project
Zoom at Enterprise Connect
Sector
Brand Activation, B2B, Expo
From virtual to visible
Challenge
Zoom approached us to design a modular stand for their UK event tour, aiming to challenge the perception that they're solely a provider of online meetings. Our design, which was first seen at the 2023 UC Expo in London, has been so successful that it was quickly rolled out globally for Zoom.
Solution
We developed a bento box-inspired concept to represent Zoom's All-in-One platform and reinforce their “One platform to connect” message.
Designed and built to travel to multiple exhibitions in the most sustainable way possible, each section of the stand represents each of Zoom's offerings with an on-brand monochromatic space that creates a seamless guest journey. The stand is also designed to be scaled and tailored to each exhibition, no matter what the size or shape.
At the 2024 Enterprise Connect show in Orlando, Zoom’s stand included six double-sided demo stations highlighting their extensive product range; a dedicated on-stand theatre hosting 30 sessions over four days; a vibrant, private partner meeting room; and a “work versus home” demo space showcasing Zoom’s Intelligent Director tool in action.
Results
There are now two versions of our bento box-inspired stand: one for the US and the other for the UK and Europe. It has now been used at nine exhibitions and trade shows, including six in the US. With upcoming appearances in the UK and Spain, the stand continues to make an impact wherever it goes.
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