Sustainability
At Brandfuel, we recognise the impact that events can have on the environment and are committed to minimising that impact by embedding sustainable practices into our operations, partnerships and event delivery. See link to Brandfuel’s sustainability proposition HERE.
Measuring impact with Trace: our carbon-tracking tool
Understanding and managing our carbon footprint is essential to achieving sustainable events. At Brandfuel, we calculate carbon emissions for each event component using Trace.
Trace is an advanced carbon-tracking tool designed to measure, manage, and reduce the carbon emissions associated with each of our events. Trace provides a detailed analysis that empowers us to make data-driven decisions to reduce our environmental impact.
We provide all our clients with detailed sustainability reports that outline their event’s carbon footprint. The reporting allows us to implement targeted reduction strategies, such as optimising transportation routes, sourcing energy-efficient vendors, and prioritising locally sourced, eco-friendly materials. Additionally, at our clients’ discretion, we are able to offset carbon emissions with our partners at Forest Carbon using the data from our reporting. For projects that we undertake more than once, the use of Trace allows us to benchmark our efforts, making suggestions to clients about where more progress can be made and how.
Championing change with our sustainability ambassadors
Our brand ambassadors are committed sustainability advocates who embody our core values and mission. These passionate individuals play a critical role in raising awareness and fostering a culture of sustainability at Brandfuel.
From promoting sustainable practices at events to educating partners and clients on the importance of reducing environmental impact, our ambassadors are dedicated to creating positive change.
Meet our sustainability ambassadors
Annabel Jones
"Sustainability is becoming more and more crucial as humanity's impact on the planet becomes increasingly evident. We all know the events industry is a difficult one to make sustainable, with timelines and budgets often getting in the way of our clients choosing the most sustainable option."
Sogand Savandi
"As someone who has worked in the events industry for more than 11 years, I've seen firsthand how impactful our work can be on the environment. That's why I believe that sustainability is not just a buzzword for event professionals - it’s a responsibility. We must acknowledge that every event, no matter how big or small, has the potential to leave a lasting impact on our planet, and it’s up to us to reduce that impact as much as we can. In an industry driven by consumption, I believe we have a unique opportunity to lead by example, to innovate solutions that reduce waste and embrace sustainable practices at every step of the event process.
“We should all care about sustainability because it reflects a commitment to the well-being of our communities and the planet we share. By integrating sustainability into our events, we send a message that we value future generations, support ethical practices, and care about the broader social impact of what we do.
“Sustainability in the events industry is about creating experiences that don’t just entertain, but inspire others to think critically about their own role in protecting the world around them.”
Certifications
ISO20121: International Standard for Sustainable Event Management
As part of our commitment to sustainability, Brandfuel is certified under ISO20121, the international standard for sustainable event management. This certification demonstrates our dedication to implementing a structured, responsible approach to all aspects of sustainable event planning and delivery.
ISO20121 allows us to:
- Continuously assess and improve the sustainability of our events.
- Engage all stakeholders in the sustainability process, from suppliers and partners to clients and attendees.
- Ensure that our sustainability practices align with global best practices, providing a high standard of excellence that meets and exceeds industry expectations.
Join us in making a difference - one event at a time.
Partnerships
Contact Us
Say hello, we would love to hear from you.
.svg)
If your organisation suspects a cyber incident or is experiencing a security breach, please contact us for breach response assistance by clicking HERE.