Zoom
Zoom at UC Expo
Brand Activation, B2B, Expo
From virtual to visible
Challenge
Very few companies had a good lockdown; if anyone did, though, it was Zoom. But there’s the rub. Zoom's wants everyone to know that it’s not just a video-call provider - it offers lots of other tools to support every stage of the sales journey.
Solution
We took Zoom's tagline of One Platform to Connect, and their flexible approach to combining different products to suit customers' needs, to come up with our bento-box concept.
Our sustainable stand, first shown at UC Expo, is split into separate areas that fit together stylishly and efficiently to form a coherent whole. To reinforce the sustainability message, reusable bamboo bento lunch boxes were the giveaway choice, along with poppy-seeded paper business cards that detailed Zoom’s £2,000 donation to the Trillion Trees foundation.
Zoom has taken its new stand to various exhibitions and expos. They loved the design so much that they also asked us to design their stand for an event in Barcelona, delivered by a local agency.
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