Explore
Getting hands-on with Claude
Curiosity into capability
Introduction
Some brands influence culture. Others fundamentally change the way we live, work and connect with the world around us.
Through its technology, Anthropic is opening up new possibilities, creating opportunities and changing what people believe is possible with AI.
Experiment
Ideas tested in real time
Build
Developers building together
But unlocking that potential takes more than awareness. It takes understanding.
And the best way to understand what technology can do is to get hands-on and experience it for yourself.
Code with
Claude
The challenge
The challenge was to create an experience that would bring people closer to Claude,
empowering developers to explore its capabilities, build new skills and discover what’s possible when they code alongside the people creating the technology.
The space
A space to explore, experiment and build.
We transformed the venue into a dynamic, multi-zone environment designed to make learning interactive and collaboration effortless.
From keynote stages showcasing insights from the Anthropic team to hands-on workshops and interactive demonstrations, every element was designed to bring Claude’s capabilities to life.
Learn
Insights from the people behind Claude
Connect
Across the developer community
Collaborate
Space to exchange ideas
The programme
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Keynote stages
Insights from the Anthropic team
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Workshops and demonstrations
Hands-on, interactive and technical
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Collaborative spaces
To experiment, exchange ideas and build together
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Networking areas
Connections across the developer community
Dedicated collaborative spaces gave attendees the opportunity to experiment, exchange ideas and build together, while networking areas encouraged connections across the developer community.
Across two distinct audience days, the programme combined technical deep dives with practical application and community engagement.
The idea
Rather than simply telling people what Claude could do, we gave them the tools, knowledge and space to discover it for themselves.
The impact
As the second destination on Anthropic’s global Code with Claude tour, the London event represented an important milestone in the brand’s engagement with the UK developer community.
By bringing developers face-to-face with the people behind Claude, the experience created a platform for meaningful learning, practical experimentation and collaboration.
It strengthened Anthropic’s relationship with the UK’s growing AI developer ecosystem, helping turn curiosity into capability and possibilities into practical applications.
Because the future of AI isn’t just something to watch unfold.
It’s something to build together.
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