Full of character
Personality at every touchpoint
See the future first
Introduction
Sometimes, all it takes is stepping outside to see things differently.
A breath of fresh air. A fresh perspective. Fresh possibilities.
Made to explore
An unexpected world of colour and discovery
A moment worth sharing
Turning connections into memories
At MWC Barcelona, Android brought innovation into the open air, creating a vibrant, playful world far removed from the usual exhibition experience.
Welcome to Android Avenue – where you see the future first.
Android
Avenue
The brief
Google’s AI ecosystem is evolving at extraordinary speed, transforming how people create, search, communicate and experience the world.
Our ambition was to bring these innovations to life, making Google AI tangible, accessible and relevant to everyday life, while showcasing the breadth of the Android partner ecosystem.
The challenge
In a sea of competing experiences, Android Avenue needed to stand out, making the scale of Google’s AI ecosystem engaging rather than overwhelming.
We needed to turn complex technology into intuitive, hands-on experiences, encourage exploration and extend the story beyond the avenue to Android partners across the show.
The delivery
We created a vibrant home for Google AI, combining hands-on demonstrations with Android’s unmistakable personality.
Impossible to ignore
Bringing Android into the spotlight
Golden hour, all day
A sunburst arch made for selfies
Strike a pose
Group shots with a larger-than-life bot
Hands-on with Google AI
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Nano Banana
Reimagining yourself in any scenario, from an ’80s magazine cover to entirely new worlds
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Veo
Ideas brought to life as immersive video with sound
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XR headsets and glasses
Exploring cities virtually and discovering music inspired by your surroundings
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Circle to Search
Finding clothes and trying them on virtually
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Gemini on Pixel
Everyday interactions made more intuitive
Visitors used Nano Banana to reimagine themselves in any scenario, from appearing on the cover of an ’80s magazine to exploring entirely new worlds, then brought their ideas to life with Veo through immersive video with sound.
XR headsets and glasses let them virtually explore cities and discover music inspired by their surroundings, while Circle to Search made it possible to find and virtually try on clothes. The latest Gemini features on Pixel demonstrated how AI could make everyday interactions more intuitive.
Tiny details. Plenty of surprises.
Android’s playful character brought the space to life.
Around the avenue
130 miniature Android bots, themed around different products and experiences, created moments of discovery throughout the avenue.
Three two-metre Android bots provided larger-than-life landmarks, including a McLaren-inspired installation and an XR bot showcasing Google’s latest glasses.
Elsewhere, a giveaway bike delivered doughnuts around the stand where attendees rushed to get their hands on one, and an Android slot machine rewarded lucky visitors with branded totes, hats and exclusive stickers.
Results
83,906
attendees
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20
Partner spaces activated across MWC Barcelona
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8,019
Demos completed
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130
Miniature Android bots
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3
Two-metre Android bots
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2,200
Doughnuts distributed
Android Avenue transformed the idea of seeing the future first into an experience visitors could explore and enjoy.
Android Avenue showed how innovation becomes more engaging when people can experience it for themselves.
Because when the future moves this fast, showing people what’s possible is only the beginning. The real opportunity is to make them feel part of it.
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