DW Office Direct Mail
The latest in the Sennheiser UK portfolio is the DW Office wireless DECT headset range. The prelaunch campaign involved print communication in Comms Business Magazine. This directed customers to a teaser microsite which slowly revealed the product and gave them the opportunity to enter a competition to win a luxury weekend away for two. On launch we produced a sales and marketing toolkit outlining the products unique selling points and containing a strong call to action to the campaign microsite for free product trials.