Sennheiser G3 DM
One of Brand Fuel’s newest clients, Sennheiser UK, asked us to launch their G3 series of Wireless microphones through an innovative direct marketing campaign. For members of the press, we sent out a Sennheiser branded lunch box filled with German delicacies along with the CD and pocket guide.

The dealers didn’t miss out either; all receiving a personal toolkit including a Gold award with the CD, pocket guide, and an overview poster, which contained all the information they need to communicate and sell the new Wireless G3 series. As an added incentive, dealers were able to enter a free prize draw to have the chance of winning a one of a kind Crystal Roc Sennheiser G3 Wireless Microphone on completion of their G3 training.