Android
Our brief for creating the Android Booth at MWC was to build on the current Android momentum , to showcase the breadth of the eco system and to create a buzz around Android's presence at the show. With the involvement of 50 app. developers to accommodate on the stand, we knew we needed an award winning design that really brought to life 'Android World' We certainly achieved our objective of drawing 50% of the overall MWC audience to the booth 25,000 visitors. The stand was the most talked about booth in Barcelona both in the real and virtual world generating over 50,000 web mentions.