Le Mans
PokerStars.com was the sponsor for Aston Martin at the ‘Le Mans 24hour Endurance Race’ and wanted to build awareness of the Pokerstars brand and increase sign-ups to Pokerstars.com. To achieve this we created a tented pavilion in the Aston Martin Racing colours and gave spectators the chance to learn how to play poker with professional dealers in a ‘casino environment’.