Rebranding France
We were asked by ABTOF to create a strong visual identity for France as a tourist destination that would not only challenge and change British perceptions of France but also put France back on the map as a tourist destination. We devised the umbrella brand ‘France Yes You Can’ to highlight France as a multi-activity destination for all types of tourist and to communicate the range of opportunities that France could offer the UK public when considering a holiday destination.

launch website